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Courtesy of Neil Vogel nnUpdate: About.com announced on Tuesday, Might two that it'd be altering its title to "dotdash' right after 18 several years functioning underneath yet another name. In our April podcast with CEO Neil Vogel, he explained how he arrived at that rebranding decision following two many years of observing media trends and creating the wrong options. nnThis is the job interview, which was very first revealed in late April, down below.nnAbout.com introduced in 1997. It utilised to be a person of the world's most visited sites.nnToday, world-wide-web entrepreneur and investor Neil Vogel has been tasked with saving the IAC-owned dot-com brand name from extinction. nn"I obtained a cellular phone connect with from Joey Levin, who is the CEO of IAC. He asked, 'What do you imagine of About.com?'" Vogel claimed all through a current interview with Enterprise Insider. "My response — in best arrogance — was 'I will not.' Who thinks of About.com? No person." nnLevin persuaded him to arrive in for a occupation interview in any case, and Vogel walked out certain he could support change the firm about. Now he is CEO of About.com, and to save it he's hoping anything that seems mad. nnHe's shutting down the entire web page in early May possibly. In its area, he's launching a fifty percent-dozen new web pages. nn"This is possibly going to perform and be a great achievement or we're going to crash the plane as we are flying it and this is going to be a terrible failure," Vogel suggests he informed IAC. nnSo considerably, the radical program appears to be doing work. We spoke with Vogel about the turnaround, and, just before that, how he founded the Webby Awards, which have been dubbed "the Oscars of the web." nnOn an episode of "Achievement! How I Did It," a Business enterprise Insider podcast about the professions of achieved and inspiring individuals, Vogel also spelled out how a cross-region street trip in a Ford Bronco altered his lifetime. nnYou can hear to this episode down below.
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